Digipaks are a custom printed packaging that can hold one or more CDs which are held in place with plastic trays which are glued into the digipak. DigiPacks are especially popular in the music industry for CD albums.
What are they used for?
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak is used as a premium package for DVDs and DVD sets. Such packaging is less resistant to abrasion than jewel cases, so it tends to show signs of wear relatively quickly.
Digipak examples
With how the album is called 'Loud' the artist has made the album cover a extreme close up of Rhianna so that is almost 'loud' and up in your face. It is simple lettering but still captures the eyes. The image shows Rhianna looking down/closing her eyes which gives the impression that she’s, vulnerable and like she’s being secretive about something. The physical appearance of Rihanna is very sexy; this is shown with the use of red lipstick and her fiery red hair. Her red hair shows that she’s confident and brave as it’s such a vibrant colour. A high angle camera shot is used for her photo which emphasises her being vulnerable.
This is an Album by Katy Perry called 'Teenage Dream'. One of her most renowned songs on the album "California Girls" has a candy floss theme throughout the music video. For the Digitpak, the same theme is echoed. It has only 3 house colours and has 2 font colours like it is suppose to have. The image shows the artist's full face which is good because the audience can identify the artist and are familiar with the album theme because of one of her biggest songs on the album.
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