Monday, 27 November 2017
Thursday, 9 November 2017
Questions
Why do audiences access music videos?
According to the survey I conducted, most people watch music videos as its entertaining. The other reason that I collected was as it helps them understand the lyrics and musicians trail of thought through the visuals.
How has the music industry changed in the past 10-15 years?
One way it has changed is money isn't made predominantly through cd sales anymore as less CD's are bought due to recent technology. Now most of the money is generated through tours. Also a growing number of artists now don't sign for record labels as they can be financially better by going independent. 10-15 years ago every band and artist wanted to be signed by a label, nowadays artists like Macklemore and Token are independent. Token for example is a 18 year old artist that's used YouTube as a platform to gain a wide audience range and he's now on his first tour that's across America and Europe.
How do audiences access music videos?
The main way music is now accessed is via YouTube, iTunes, Spotify or Vevo. Spotify on its own has 140 million active users. Also Business Insider reported in 2016 just over 200,000 people used YouTube music weekly.
How do artists and companies generate income?
The main way that the majority of artists and companies make money since the rise of digital technology is via concerts and touring. Big artists can make a bit of money through Spotify but its hard for smaller artists to generate income through it as they only get paid $0.003 per listen/play. For example 'Thinking out loud' by Ed Sheeran, this has just over 355,000,000 plays. This would roughly pay out $1,065,000 to the artist. However a artist thats smaller like Token has a most viewed song called Patty Cake with 1,375,537 views which sounds like a lot but that will still roughly only pay out $4,126.611. So for most artists they rely on tours and concerts to generate income.
How does Spotify work?
Spotify is a streaming service that had roughly 100 million users back in 2016. 70 million used a standard free account where they can listen to any music they like while using internet or mobile data, however they can't skip songs they can only shuffle their playlist. The other 30 million however were paid subscribers which allows them to skip songs and also play music while offline.
Why were music videos produced?
Music videos are made/used as a marketing device to promote the sale of music. There are also situations where songs are used in synergies campaigns that allow them to become more than just a song.
Why are music videos still produced?
They are both still used to give a story to the viewers but also sometimes as a way to advertise other brands. Recently Vevo did a advert series where artists would talk about why they like producing videos. One artist mentioned that 'you could here someone 100 times on the radio and not know the artist but you could see them once in a quality video and you'll recognise their face for life.' I think this gives off the main reason why they're still produced.
How do artists promote music?
Nowadays they use social media like Twitter or YouTube with teaser trailers. Also sometimes if its a major artist they may also have a advert on TV.
What is a synergy? Give examples.
Synergies are the combined working of two or more media texts/extracts. A example of this is Pharrell Williams 'Happy'."Happy" is a single that was used in the film 'Despicable Me 2'. There are many references to the film included in the music video including a dancing minion.
What is a 360 degree deal?
360 deals are contracts that allow a record label to receive a percentage of the earnings from all of a band's activities instead of just from record sales or money-making activities that the record label had a hand in.
According to the survey I conducted, most people watch music videos as its entertaining. The other reason that I collected was as it helps them understand the lyrics and musicians trail of thought through the visuals.
How has the music industry changed in the past 10-15 years?
One way it has changed is money isn't made predominantly through cd sales anymore as less CD's are bought due to recent technology. Now most of the money is generated through tours. Also a growing number of artists now don't sign for record labels as they can be financially better by going independent. 10-15 years ago every band and artist wanted to be signed by a label, nowadays artists like Macklemore and Token are independent. Token for example is a 18 year old artist that's used YouTube as a platform to gain a wide audience range and he's now on his first tour that's across America and Europe.
How do audiences access music videos?
The main way music is now accessed is via YouTube, iTunes, Spotify or Vevo. Spotify on its own has 140 million active users. Also Business Insider reported in 2016 just over 200,000 people used YouTube music weekly.
How do artists and companies generate income?
The main way that the majority of artists and companies make money since the rise of digital technology is via concerts and touring. Big artists can make a bit of money through Spotify but its hard for smaller artists to generate income through it as they only get paid $0.003 per listen/play. For example 'Thinking out loud' by Ed Sheeran, this has just over 355,000,000 plays. This would roughly pay out $1,065,000 to the artist. However a artist thats smaller like Token has a most viewed song called Patty Cake with 1,375,537 views which sounds like a lot but that will still roughly only pay out $4,126.611. So for most artists they rely on tours and concerts to generate income.
How does Spotify work?
Spotify is a streaming service that had roughly 100 million users back in 2016. 70 million used a standard free account where they can listen to any music they like while using internet or mobile data, however they can't skip songs they can only shuffle their playlist. The other 30 million however were paid subscribers which allows them to skip songs and also play music while offline.
Why were music videos produced?
Music videos are made/used as a marketing device to promote the sale of music. There are also situations where songs are used in synergies campaigns that allow them to become more than just a song.
Why are music videos still produced?
They are both still used to give a story to the viewers but also sometimes as a way to advertise other brands. Recently Vevo did a advert series where artists would talk about why they like producing videos. One artist mentioned that 'you could here someone 100 times on the radio and not know the artist but you could see them once in a quality video and you'll recognise their face for life.' I think this gives off the main reason why they're still produced.
How do artists promote music?
Nowadays they use social media like Twitter or YouTube with teaser trailers. Also sometimes if its a major artist they may also have a advert on TV.
What is a synergy? Give examples.
Synergies are the combined working of two or more media texts/extracts. A example of this is Pharrell Williams 'Happy'."Happy" is a single that was used in the film 'Despicable Me 2'. There are many references to the film included in the music video including a dancing minion.
What is a 360 degree deal?
360 deals are contracts that allow a record label to receive a percentage of the earnings from all of a band's activities instead of just from record sales or money-making activities that the record label had a hand in.
Wednesday, 8 November 2017
Katy Perry - Roar.
What is the concept of the video?
The whole concept is that Katy Perry has had a plane crash and now has to survive on her own as she lost her boyfriend.
What is the plot or narrative of the video?
The plot of the video follows Katy's journey of surviving in the forrest as she makes friends on the journey with animals like a monkey and a elephant. At the end she goes face to face with the lion that ate her boyfriend as she tries to become the 'queen of the jungle'.
What elements of intertextuality can be seen?
One way in which intertextuality is seen in 'Roar' is straight away with the title when it pops up in the video. The font used is very similar to old comics like 'Jungle Woman'. You can see the link between the two below.
What are the main events in the plot?
After Katy loses her boyfriend/husband as a tiger eats him she has a journey through the jungle as she makes friends and builds up the jungle knowledge so later on when she lures the same tiger back, she can prove to be the new 'queen of the jungle'.
How was the mise en scene managed?
They didn't actually travel all the way to a specific jungle to film it, instead they made a artificial jungle that looks exactly like a real jungle with props like a plastic plane that looks like it has crash landed in this jungle. Costumes are used wisely as well as you see Katy Perry rip her clothes so a more pro-active shot.
What is the message of the video? How does this relate to Star Theory?
The message behind the video is to get back up after any knock back and that you can do whatever you put your mind to. This links to Dyers Star Theory as Katy Perry is telling her audience to be strong and to bounce back from any knock backs in life.
How doe the video relate to Todorov’s theory?
We first we see Todorovs Equilibrium theory of the tranquil rain forest. We then achieve the disruption due to either the plane crash or the tiger attack. The realisation the occurs when Katy Perry enters the cave, the restoration then occurs when Katy defeats the tiger. Finally equilibrium returns at the end of the product when the video returns to the tranquillity of the rain forest.
How does the video relate to Propp’s theory?
The presence of a hero (Katy Perry),the false hero (the man), a villain (tiger), the princess (Katy Perry), the donor (the monkey) and the helper (the rest of the animals). This all represents Propp's theory on the roles of characters.
Why was the video made?
To get the message across to her audience that they can do anything that they put their mind to, no matter how much of a challenge it will be. The only person stopping you is yourself. Do the lyrics link to the video?
The lyrics and highlighted words that link to the video and message portrayed:
I used to bite my tongue and hold my breath
Scared to rock the boat and make a mess
So I sit quietly, agree politely
I guess that I forgot I had a choice
I let you push me past the breaking point
I stood for nothing, so I fell for everything
[Pre-Chorus:]
You held me down, but I got up (HEY!)
Already brushing off the dust
You hear my voice, you hear that sound
Like thunder gonna shake the ground
You held me down, but I got up (HEY!)
Get ready 'cause I've had enough
I see it all, I see it now
[Chorus:]
I got the eye of the tiger, a fighter, dancing through the fire
'Cause I am a champion and you're gonna hear me roar
Louder, louder than a lion
'Cause I am a champion and you're gonna hear me roar
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
You're gonna hear me roar
Now I'm floating like a butterfly
Stinging like a bee I earned my stripes
I went from zero, to my own hero
[Pre-Chorus:]
You held me down, but I got up (HEY!)
Already brushing off the dust
You hear my voice, you hear that sound
Like thunder gonna shake the ground
You held me down, but I got up (HEY!)
Get ready 'cause I've had enough
I see it all, I see it now
[Chorus:]
I got the eye of the tiger, a fighter, dancing through the fire
'Cause I am a champion and you're gonna hear me roar
Louder, louder than a lion
'Cause I am a champion and you're gonna hear me roar
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
(You're gonna hear me roar)
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
(You'll hear me roar)
Oh oh oh oh oh oh oh
You're gonna hear me roar...
Ro-oar, ro-oar, ro-oar, ro-oar, ro-oar
I got the eye of the tiger, a fighter, dancing through the fire
'Cause I am a champion and you're gonna hear me roar
Louder, louder than a lion
'Cause I am a champion and you're gonna hear me roar
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
(You're gonna hear me roar)
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
(You'll hear me roar)
Oh oh oh oh oh oh oh
You're gonna hear me roar...
-All together yes the majority of the lyrics link to both the video and the message thats being put across.
The whole concept is that Katy Perry has had a plane crash and now has to survive on her own as she lost her boyfriend.
What is the plot or narrative of the video?
The plot of the video follows Katy's journey of surviving in the forrest as she makes friends on the journey with animals like a monkey and a elephant. At the end she goes face to face with the lion that ate her boyfriend as she tries to become the 'queen of the jungle'.
What elements of intertextuality can be seen?
One way in which intertextuality is seen in 'Roar' is straight away with the title when it pops up in the video. The font used is very similar to old comics like 'Jungle Woman'. You can see the link between the two below.
What are the main events in the plot?
After Katy loses her boyfriend/husband as a tiger eats him she has a journey through the jungle as she makes friends and builds up the jungle knowledge so later on when she lures the same tiger back, she can prove to be the new 'queen of the jungle'.
How was the mise en scene managed?
They didn't actually travel all the way to a specific jungle to film it, instead they made a artificial jungle that looks exactly like a real jungle with props like a plastic plane that looks like it has crash landed in this jungle. Costumes are used wisely as well as you see Katy Perry rip her clothes so a more pro-active shot.
What is the message of the video? How does this relate to Star Theory?
The message behind the video is to get back up after any knock back and that you can do whatever you put your mind to. This links to Dyers Star Theory as Katy Perry is telling her audience to be strong and to bounce back from any knock backs in life.
How doe the video relate to Todorov’s theory?
We first we see Todorovs Equilibrium theory of the tranquil rain forest. We then achieve the disruption due to either the plane crash or the tiger attack. The realisation the occurs when Katy Perry enters the cave, the restoration then occurs when Katy defeats the tiger. Finally equilibrium returns at the end of the product when the video returns to the tranquillity of the rain forest.
How does the video relate to Propp’s theory?
The presence of a hero (Katy Perry),the false hero (the man), a villain (tiger), the princess (Katy Perry), the donor (the monkey) and the helper (the rest of the animals). This all represents Propp's theory on the roles of characters.
Why was the video made?
To get the message across to her audience that they can do anything that they put their mind to, no matter how much of a challenge it will be. The only person stopping you is yourself. Do the lyrics link to the video?
The lyrics and highlighted words that link to the video and message portrayed:
I used to bite my tongue and hold my breath
Scared to rock the boat and make a mess
So I sit quietly, agree politely
I guess that I forgot I had a choice
I let you push me past the breaking point
I stood for nothing, so I fell for everything
[Pre-Chorus:]
You held me down, but I got up (HEY!)
Already brushing off the dust
You hear my voice, you hear that sound
Like thunder gonna shake the ground
You held me down, but I got up (HEY!)
Get ready 'cause I've had enough
I see it all, I see it now
[Chorus:]
I got the eye of the tiger, a fighter, dancing through the fire
'Cause I am a champion and you're gonna hear me roar
Louder, louder than a lion
'Cause I am a champion and you're gonna hear me roar
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
You're gonna hear me roar
Now I'm floating like a butterfly
Stinging like a bee I earned my stripes
I went from zero, to my own hero
[Pre-Chorus:]
You held me down, but I got up (HEY!)
Already brushing off the dust
You hear my voice, you hear that sound
Like thunder gonna shake the ground
You held me down, but I got up (HEY!)
Get ready 'cause I've had enough
I see it all, I see it now
[Chorus:]
I got the eye of the tiger, a fighter, dancing through the fire
'Cause I am a champion and you're gonna hear me roar
Louder, louder than a lion
'Cause I am a champion and you're gonna hear me roar
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
(You're gonna hear me roar)
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
(You'll hear me roar)
Oh oh oh oh oh oh oh
You're gonna hear me roar...
Ro-oar, ro-oar, ro-oar, ro-oar, ro-oar
I got the eye of the tiger, a fighter, dancing through the fire
'Cause I am a champion and you're gonna hear me roar
Louder, louder than a lion
'Cause I am a champion and you're gonna hear me roar
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
(You're gonna hear me roar)
Oh oh oh oh oh oh oh
Oh oh oh oh oh oh oh
(You'll hear me roar)
Oh oh oh oh oh oh oh
You're gonna hear me roar...
-All together yes the majority of the lyrics link to both the video and the message thats being put across.
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